Group Show &
Personal and Professional Development
Down Here on the Ground
Antony Dixon submitted a proposal for a series of works to be created by a number of students entitled Down Here on the Ground. Fourteen other artists collaborated with Antony to create a series of plaster casts taken from strategic locations from Wimbledon College to Cannizaro Park. Each cast had a 2D object embeded in the cast. The 2D object related to the artist and that was also photcopied for use back in the original location the cast was taken. Each cast was taken in a specific location and the coordiantes were recorded.
I felt that Antony Dixon project led this event very successfully and it was good to create individual work but all as part of a series of work. We met several times to learn the process and then take casts. I felt that this was successful because it was time managed correctly and there was good communication with the whole group working as a team.
More information about the Park 16 event can be found at: http://parksixteen.wixsite.com/
An opportunity arose for a marketing internship during the Easter break. I have had previous experience with marketing events through various social media platforms and online art marketing websites so I was at ease offering to help for this event.
I felt that this was not necessarily the most organised event and as far as getting direct feedback from the artists involved I was on a hiding to nothing. Thankfully Juliet was able to supply me with enough imagery for promotional purposes on Facebook. However had I needed to write anything much about the artists work and what they were going to exhibit, perform or create for the Park 16 day I would have been very stuck. I felt that this was a twofold thing, partially the event had grown exponentially this year and there were too many artists and not enough administrators and also the artists themselves were not cooperative or engaged enough to bother.
I created enough outward facing adverts for the event including a Facebook Event Page, Art Rabbit, Art Licks, Art Slant, UAL Marketing, UAL Postgraduate Community. I did try the local newspapers but had no response.
I wonder whether the event was really of that much public interest. I also noticed that as beautiful as the hand screen printed poster was the print was white on a very light grey marbled background making it barely visible. This I have to say should have been picked up by Juliet and addressed as to my mind they were pointless. Perhaps the whole event had been too large and too ambitious for one person to curate and effectively manage.